In 2021, we were approached by a client with a clear objective - to get the majority of bookings through the new website and expand the customer portfolio.

After a thorough analysis, we identified the problem as an outdated and dysfunctional website that did not meet the needs of the client and its guests.

We took strategic oversight of the creation and launch of the new website, which was fully customised to meet the marketing and booking requirements.

It was only after the launch that we were able to effectively start promoting on social media.

We chose Facebook and Instagram for communication, which are key platforms for the target group looking for luxury experiences and privacy.

We built our communication on a combination of organic posts that showcase specific experiences from the House on the water and paid Meta campaigns that drive targeted new customers directly to the booking page.

Over time, we expanded our strategy to include influencer marketing to respond to new opportunities and maximise the reach of our campaigns.

The long-term collaboration with youtuber Tary not only brought instant bookings, but also strategically increased brand awareness on another platform - YouTube. Thanks to his promotion, House on the water became more visible to audiences outside of the client's social networks.

01 Strategy

From the beginning of our cooperation, we have provided strategic oversight that focuses on all key aspects. A flexible approach to tactics allows us to respond to client needs and take the collaboration to the next level.

02 Social Media Management

We focus on the visual communication of the experience in the House on the water and the luxury that guests experience. We create content on Facebook and Instagram that inspires and promotes bookings.

03 Paid Meta Campaigns

We effectively manage paid ads that drive visitors directly to the booking page. Retargeting brings in additional bookings.

04 Content Production

Quarterly, we create professional photos and videos on-site to capture the unique atmosphere and attract new guests.

05 Influencer Marketing

We have a long-standing collaboration with Tary and other influencers whose promotions bring not only bookings but also wider brand awareness.

Thanks to our cooperation, our clients are able to achieve great results. For every penny invested in our activities, they get more than double back - a return on investment of 211%.

We reach 1.2 million users annually on Meta platforms, which contributes significantly to increased brand awareness and bookings.

Strategic web work has ensured that 85% of all bookings now come directly from the website, meeting a key client objective.

Through our strategic approach, we are also succeeding in expanding the long-term visibility of the brand. Collaborating with influencers like Tary brings in new customers while expanding awareness of Dom nad Vodou to other platforms, including YouTube.

Since 2021, we have been a strategic partner helping our client grow and meet their business goals.