How to spot bad UGC (and not publish something that undermines the brand)
UGC is everywhere. But when you go through what all brands are releasing today under this label, it becomes clear why their content is getting lost in the crowd.
Creating customers, fans or selected creators can be a powerful tool.
But only if you know the difference between what looks like content from humans and what is actually usable UGC.
UGC as a development tool: when the community shapes the product
User-generated content has long been used as an adjunct to marketing. A nice photo, shared Reels, a video with unboxing. Tag it, repost it, thank it. But smart brands are using it differently today.
Silence as a strategy: how to impress in 2025 by not talking every day
"We have to be proactive."
"The algorithm will cut us off otherwise."
"If we are not seen, it is as if we do not exist."
This mantra resonates wherever content is addressed. But the reality is different: more is not better. Daily posting without direction does not mean presence. It means overwhelm. Noise. Content that exists, but no one remembers.
How to get customers to create content that sells (and still entertain them)
Do you want more UGC but feel that customers are not as shareable as they could be? Maybe the problem lies elsewhere than in the audience. Maybe the right impetus is missing. And a bit of psychology.
Case Study: skims - How Kim Kardashian changed the game in fashion & beauty marketing
Kim Kardashian is synonymous with modern marketing strategy. With her brand Skims, she has not only redefined shapewear but also pushed the boundaries of fashion & beauty marketing. How did she do it?
Instagram and Threads are changing. How do we take advantage of this?
Social networks never stop, and the latest updates from Adam Mosseri bring some major changes to both Threads and Instagram. Some of these are long-awaited, others are stirring up controversy. So let's find out what new features Meta is introducing and how can we take advantage of them?
Why is the "post regularly" strategy not enough? And what to do instead
I've long heard that the key to social media success is regularity. "Just make sure something works," many people say to themselves. But the reality is different. Regular posting alone is not enough. If you lack a clear strategy, purpose and content that resonates with your audience, it's a waste of time.