How to get customers to create content that sells (and still entertain them)
Do you want more UGC but feel that customers are not as shareable as they could be? Maybe the problem lies elsewhere than in the audience. Maybe the right impetus is missing. And a bit of psychology.
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?