How to spot bad UGC (and not publish something that undermines the brand)
UGC is everywhere. But when you go through what all brands are releasing today under this label, it becomes clear why their content is getting lost in the crowd.
Creating customers, fans or selected creators can be a powerful tool.
But only if you know the difference between what looks like content from humans and what is actually usable UGC.
UGC as a development tool: when the community shapes the product
User-generated content has long been used as an adjunct to marketing. A nice photo, shared Reels, a video with unboxing. Tag it, repost it, thank it. But smart brands are using it differently today.
How to get customers to create content that sells (and still entertain them)
Do you want more UGC but feel that customers are not as shareable as they could be? Maybe the problem lies elsewhere than in the audience. Maybe the right impetus is missing. And a bit of psychology.
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?