Instagram and Threads are changing. How do we take advantage of this?
Social networks never stop, and the latest updates from Adam Mosseri bring some major changes to both Threads and Instagram. Some of these are long-awaited, others are stirring up controversy. So let's find out what new features Meta is introducing and how can we take advantage of them?
Why is the "post regularly" strategy not enough? And what to do instead
I've long heard that the key to social media success is regularity. "Just make sure something works," many people say to themselves. But the reality is different. Regular posting alone is not enough. If you lack a clear strategy, purpose and content that resonates with your audience, it's a waste of time.
Why do the boldest brands win? The power of taboo topics in brand building
Today, we're going to talk about something that many brands avoid, even though it can be a key element of their marketing: communicating taboo topics.
Nike on social media: how to build a culture, not just a brand?
One of the things I enjoy most about my job is analysing the social media strategies of top brands. And Nike? That's an absolute highlight for me. If I had to name a brand that perfectly understands the power of digital communication, it would be that iconic swoosh logo. Nike doesn't just do marketing on social media. It's creating culture. How do they do that?
How to properly measure results on Instagram: Metrics that really matter
Instagram is full of numbers. Reaches, likes, comments, saves, clicks. How do you know what metrics really matter? Let's take a look together at how to properly analyze your Instagram results. You'll get a real picture of what's bringing you growth.
How to turn passive followers into active brand ambassadors
You have thousands of followers, but when you post, only a few people respond? Numbers are nice, but the real power of a brand is in the community. Your followers can be just silent observers - or they can become your loudest supporters. Just give them a reason to get involved.
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?
How to create a visually appealing Instagram feed
Networks today are literally crammed with content and visual noise. So it's no surprise that simplicity and aesthetics are becoming key to engaging your followers. A simple but appealing feed can strengthen your brand and attract more clients.