How to properly measure results on Instagram: Metrics that really matter

Instagram is full of numbers. Reaches, likes, comments, saves, clicks. How do you know what metrics really matter? Let's take a look together at how to properly analyze your Instagram results. You'll get a real picture of what's bringing you growth.

1. Engagement rate: Engagement rate

Likes and comments are fine. But what if 50,000 people follow your profile and only 100 respond? That's why it's crucial to track engagement rate, or engagement rate. It's calculated like this:

(likes + comments + saving + sharing) ÷ number of followers × 100

If your engagement rate is low, the content may not be engaging. Test different formats. Engage the community. See what works best.

2. Save and Share: Hidden Success Indicator

Saving a post is a stronger signal than a simple like. When someone saves your post, they consider it valuable. Sharing shows that the content is interesting. People want to send it on. These metrics indicate the long-term impact of the content.

3. Reach vs. Impressions: the difference that matters

Reach = The number of unique users who have seen your post.

Impressions = Total number of impressions of the post (including repeat impressions).

Do you have a high number of views but a low range? Your posts are still being shown to the same people. If so, expand your audience with advertising, UGC or Influencer Marketing.

4. Click on the link: Direct Action Measurement

Do you have a link to your website or product in your bio? Track the Click-Through Rate (CTR). It shows the number of people who clicked on the link. If the CTR is low, think again. Change the call-to-action or improve the visuals of your profile.

5. Follow-up and drop-out rates: are we growing or stagnating?

The number of followers is not everything. But if the number of new followers is dropping or people are leaving en masse, it's time to evaluate your content. Maybe you're publishing too often. Or your content isn't meeting your audience's expectations.

How to use the data in practice?

Analyzing metrics is not enough. It is important to interpret them and adapt your strategy. Each month, evaluate what worked best and why. Test different formats. Track trends. Be flexible. Instagram rewards consistency and quality content, not mere numbers.

Measuring results is not just about data. It's about what we can read from it. When you know what to focus on, growth is just a matter of time.

Not sure which metrics are key for your account? Get in touch.