Silence as a strategy: how to impress in 2025 by not talking every day
"We have to be proactive."
"The algorithm will cut us off otherwise."
"If we are not seen, it is as if we do not exist."
This mantra resonates wherever content is addressed. But the reality is different: more is not better. Daily posting without direction does not mean presence. It means overwhelm. Noise. Content that exists, but no one remembers.
Why is the "post regularly" strategy not enough? And what to do instead
I've long heard that the key to social media success is regularity. "Just make sure something works," many people say to themselves. But the reality is different. Regular posting alone is not enough. If you lack a clear strategy, purpose and content that resonates with your audience, it's a waste of time.
How to properly measure results on Instagram: Metrics that really matter
Instagram is full of numbers. Reaches, likes, comments, saves, clicks. How do you know what metrics really matter? Let's take a look together at how to properly analyze your Instagram results. You'll get a real picture of what's bringing you growth.
How often to post on Instagram according to the platform's boss
Adam Mosseri, the head of Instagram, recently shared an interesting opinion regarding the frequency of posts on this popular social network. Many users fear that if they post too often, they may lose some of their followers. Is this true?
How to make social media more effective by recycling content
Social media plays a key role in many brands' marketing strategies, and it can be a challenge to maintain a consistent and quality flow of content. That you have to constantly have something new for your followers? Quite the opposite. One way you can greatly streamline your efforts is by recycling content.
Pinterest keyword strategies for beauty and fashion brands
In a digital world where visual content reigns supreme, Pinterest is an effective channel for beauty and fashion brands. This platform is more than just a digital bulletin board. It's where trends are born and, more importantly, where purchasing decisions are made. But success here is no accident.
How to write blogs that will boost your sales
No matter what products or services you offer, digital marketing presents a unique challenge: How to turn what you offer into stories that engage your potential clients and keep their attention.