How often to post on Instagram according to the platform's boss
Adam Mosseri, the head of Instagram, recently shared an interesting opinion regarding the frequency of posts on this popular social network. Many users fear that if they post too often, they may lose some of their followers. Is this true?
While this may seem to make sense if some followers actually leave after the post is published, a longer-term view offers a different picture.
Short-term losses versus long-term gains
According to Mosseri, when users post frequently on Instagram, their follower counts may decrease in the short term. This phenomenon is due to the fact that some people may find frequent posts too much and decide to unfollow the user. However, this behaviour is often counterbalanced by the fact that regular posting increases the visibility of the account, which attracts new followers.
The importance of consistency
In the long run, frequent posting has a positive effect on the growth of the number of followers. Users who are not afraid to be active and maintain a consistent presence on the platform often see their audience grow faster. This shows that it's not just what and how often you post that matters, but also how well you keep in touch with your existing and potential audience.
What does this mean for marketers and brands?
Finding the right balance between frequency and quality of content is key. While it may be tempting to increase the number of posts in an effort to increase reach, it's important to remember that quality should never take a back seat to quantity. A combination of useful, engaging and well-timed content is the best strategy for retaining existing followers and attracting new ones.
At Intense, we adhere to the principles of minimalist marketing, which focuses on providing targeted and meaningful content without overburdening viewers with an excess of information. You can read more about our philosophy and approach to digital marketing on our website About us.
This insight brings a new dimension to Instagram content strategy: don't be afraid to be proactive, but always ensure that every post has value and is relevant to your audience. Remember, while some may choose to leave, a consistent and thoughtful approach will bring many more people to your profile who will appreciate what you have to offer.
