Nike on social media: how to build a culture, not just a brand?
One of the things I enjoy most about my job is analysing the social media strategies of top brands. And Nike? That's an absolute highlight for me. If I had to name a brand that perfectly understands the power of digital communication, it would be that iconic swoosh logo. Nike doesn't just do marketing on social media. It's creating culture. How do they do that?
How to make social media more effective by recycling content
Social media plays a key role in many brands' marketing strategies, and it can be a challenge to maintain a consistent and quality flow of content. That you have to constantly have something new for your followers? Quite the opposite. One way you can greatly streamline your efforts is by recycling content.
How to write blogs that will boost your sales
No matter what products or services you offer, digital marketing presents a unique challenge: How to turn what you offer into stories that engage your potential clients and keep their attention.