In 2019, we were approached by Bematech s.r.o., an established manufacturer of interior shading technology with more than 25 years of history, to launch its new Zoomtech brand.

Zoomtech represents a revolutionary technology in the field of shading systems, which, thanks to a patented solution, compensates for the deflection of the winding shaft in large format roller blinds, making it possible to achieve a width of up to 5 metres with a winding shaft diameter of only 5 cm, without any deflection or deformation of the fabric.

Our agency has been selected as a strategic partner for the launch of the Zoomtech brand in the European market, including countries such as Germany, Belgium, Austria and others.

This collaboration enabled Zoomtech to enter the market with a clearly defined identity and professional online presence, supporting its successful launch and growth in the European market.

In 2024, Zoomtech was awarded a gold medal at the R+T Innovation Awards in Stuttgart, confirming its innovation and importance in the field of shading systems.

Our strategy started with a thorough market and target group analysis, which included mainly architects, interior designers and other professionals involved in shading technology.

The key objective was to find out where these experts are, how to communicate effectively with them and how to inspire them.

We designed the visual identity of the brand with an emphasis on minimalism, precision and modern design that reflects Zoomtech's innovative character.

We were also responsible for the complete design and structure of the website - the technical implementation was done according to our concept.

For the online presentation, we chose Facebook, Instagram and Pinterest, where we shared inspiring content focused on interior design while showcasing Zoomtech's technological benefits.

With this strategy, we naturally reached the right target group and built a strong online presence and professional authority in the shading systems industry.

01 Strategy

Since the beginning of our cooperation, we have provided strategic oversight for the launch of the Zoomtech brand in the European market. We focused on the right targeting of the B2B segment, defined key communication channels and set up a strategy for effective networking with architects, designers and other professionals in the shading industry.

02 Visual identity

We created a minimalist, precise and modern visual identity that reflects Zoomtech's technological innovation. The design was designed to appeal to a professional audience and visually support the high quality and precision of the products.

03 Web design

We designed a complete visual and structured web solution that meets the needs of B2B communication. The website was designed to effectively present Zoomtech's technological benefits and facilitate orientation for business partners and customers. The technical implementation was subsequently provided by an external company according to our design.

04 Managing social networks

We chose Facebook, Instagram and Pinterest for communication, where we created a content strategy aimed at inspiring and educating interior design professionals. We share examples of Zoomtech applications in practice, technological innovations and content that reinforces the brand's professional authority in the industry.

Thanks to our collaboration, Zoomtech has been able to build a strong online presence and reach relevant B2B audiences across Europe.

Over 1,200 architecture and interior design professionals follow us on Instagram and actively respond to the content we share. Pinterest generates over 200,000 views, helping to inspire professionals and showcase the use of products in real projects.

The Zoomtech brand has gained prestige not only with customers but also in the industry - in 2024 it was awarded a gold medal at the R+T Innovation Awards, confirming its technological excellence.

Through a long-term strategy, we have managed to build professional brand authority, effectively reach professionals and ensure Zoomtech's strong position in the European market.