House Above the Water
intro
House Above The Water
is a one-of-a-kind retreat, set in complete privacy right on the lake. Blending silence, views, and premium comfort, it has been recognized by Forbes as a standout project in modern luxury travel.
is a one-of-a-kind retreat, set in complete privacy right on the lake. Blending silence, views, and premium comfort, it has been recognized by Forbes as a standout project in modern luxury travel.
project overview
client
house above the water
category
luxury accommodation
year
2021
solution
the intense brand™
services
social media strategy, web coordination, social media, influencer marketing, performance marketing
target market
czech republic and surrounding countries
The Challenge
When the client came in 2021, the goal was clear: move bookings from the third-party services to their own website and reach a wider audience. The old site was outdated and far from the premium experience. The brand needed a system matching its standard before it could grow.
the solution
We gave House Above The Water a new digital backbone. A booking-first website that finally delivered the premium experience.
We turned demand into growth: storytelling that sold the feeling, campaigns that converted into bookings, performance-driven ads that reached 1.2 million people a year, and influencer partnerships that amplified visibility and strengthened brand authority.
We turned demand into growth: storytelling that sold the feeling, campaigns that converted into bookings, performance-driven ads that reached 1.2 million people a year, and influencer partnerships that amplified visibility and strengthened brand authority.
service 1
Social media strategy
We took charge of strategy from the very start, making sure every move supported bookings and brand growth.
To reach people looking for exclusivity and premium escapes, we focused on Facebook and Instagram. Combining inspiring content with performance-driven ads that sent guests straight to the booking page.
Later, influencer marketing expanded reach, with well-known YouTuber Tary driving reservations and visibility far beyond the client’s own channels.
To reach people looking for exclusivity and premium escapes, we focused on Facebook and Instagram. Combining inspiring content with performance-driven ads that sent guests straight to the booking page.
Later, influencer marketing expanded reach, with well-known YouTuber Tary driving reservations and visibility far beyond the client’s own channels.
persona analysis
Our core personas were people with high income, used to paying for comfort and exclusivity. Alongside them, we targeted middle-class couples and families who save for a once-in-a-lifetime experience.
The target area was the Czech Republic and surrounding countries, where demand for privacy, nature, and above-standard luxury continues to grow.
The target area was the Czech Republic and surrounding countries, where demand for privacy, nature, and above-standard luxury continues to grow.
service 2
Web coordination
We coordinated the creation of a new website. Clear structure, premium visuals, and seamless navigation turned the site into a direct sales channel.
The digital experience finally matched the exclusivity guests find on-site and drove 85% of all bookings directly through the website.
The digital experience finally matched the exclusivity guests find on-site and drove 85% of all bookings directly through the website.
service 3
Social media
We built communication around what makes the stay unforgettable. Silence, privacy, and luxury. Content showed real moments at House Above The Water, while ads turned inspiration into bookings.
Step by step, social channels grew into the brand’s strongest driver of awareness and demand.
Step by step, social channels grew into the brand’s strongest driver of awareness and demand.
Content production
Every three months we created new photo and video content on-site, capturing the retreat’s atmosphere of privacy, nature, and luxury. These consistent, high-quality visuals built lasting brand awareness and reinforced House Above The Water as a standout in modern luxury travel.
service 4
Influencer marketing
Collab with @taraspovoroznyk
We built a long-term collaboration with YouTuber Tary that turned visibility into real bookings. His promotion brought immediate demand and still generates business today.
Expanded brand awareness
Along with other influencer partnerships, this strategy expanded brand awareness far beyond the retreat’s own channels.
service 5
Performance marketing
We managed performance-driven ads that brought visitors straight to the booking page. With retargeting, we turned interest into confirmed reservations. Each year, our campaigns reached over 1.2 million users on Meta platforms and filled the booking.
the resultS
We transformed House Above The Water into a recognizable name in modern luxury travel. The brand gained a website that truly sells the experience, a social presence that inspires and converts, and influencer collaborations that continue to bring guests and visibility.
the performance
211%
ROI – every investment more than doubled
1.2M
people reached yearly on Meta
85 %
of reservations came directly from their website
testimonial
“Working with Intense Social is professional, friendly, and inspiring. Their strategic approach lifted our promotion across channels. Campaigns with Tary brought huge interest in our accommodation and rapid growth in bookings, along with valuable ideas to improve our services and customer engagement. A partnership that truly delivers results.”
