How do you find an influencer who will authentically represent your brand?
Looking for an influencer and feel like it's a needle in a haystack? Expensive collaborations that don't deliver results, followers who don't respond, and content that feels artificial - we know this all too well.
How to turn passive followers into active brand ambassadors
You have thousands of followers, but when you post, only a few people respond? Numbers are nice, but the real power of a brand is in the community. Your followers can be just silent observers - or they can become your loudest supporters. Just give them a reason to get involved.
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?