Silence as a strategy: how to impress in 2025 by not talking every day
"We have to be proactive."
"The algorithm will cut us off otherwise."
"If we are not seen, it is as if we do not exist."
This mantra resonates wherever content is addressed. But the reality is different: more is not better. Daily posting without direction does not mean presence. It means overwhelm. Noise. Content that exists, but no one remembers.
Why do the boldest brands win? The power of taboo topics in brand building
Today, we're going to talk about something that many brands avoid, even though it can be a key element of their marketing: communicating taboo topics.
Nike on social media: how to build a culture, not just a brand?
One of the things I enjoy most about my job is analysing the social media strategies of top brands. And Nike? That's an absolute highlight for me. If I had to name a brand that perfectly understands the power of digital communication, it would be that iconic swoosh logo. Nike doesn't just do marketing on social media. It's creating culture. How do they do that?
How do you find an influencer who will authentically represent your brand?
Looking for an influencer and feel like it's a needle in a haystack? Expensive collaborations that don't deliver results, followers who don't respond, and content that feels artificial - we know this all too well.
Pinterest keyword strategies for beauty and fashion brands
In a digital world where visual content reigns supreme, Pinterest is an effective channel for beauty and fashion brands. This platform is more than just a digital bulletin board. It's where trends are born and, more importantly, where purchasing decisions are made. But success here is no accident.