Nike on social media: how to build a culture, not just a brand?
One of the things I enjoy most about my job is analysing the social media strategies of top brands. And Nike? That's an absolute highlight for me. If I had to name a brand that perfectly understands the power of digital communication, it would be that iconic swoosh logo. Nike doesn't just do marketing on social media. It's creating culture. How do they do that?
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?